Audience Targeting Essentials for Social Media Ads

This course focuses on how audience targeting works in social media advertising platforms. It explains demographic, interest-based, and behavioral targeting in simple terms. You will learn how platforms categorize users for advertising purposes. The course shows how poor targeting leads to wasted budgets. Practical examples illustrate how to define realistic target audiences. You will learn how to balance reach and relevance. The course explains lookalike and custom audiences conceptually. You will understand when broad targeting is appropriate. Exercises help you practice audience definition. By completion, you will know how to build structured audience segments.

Format
Video training + audience planning worksheets (PDF)

Duration
3.5 hours

What You’ll Learn
Audience types, targeting logic, segmentation basics, relevance optimization

Target Audience
Marketing beginners, solo entrepreneurs, digital assistants